Digital Marketing Executive

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📍 Location: Gurgaon, Haryana

💼 Experience: 1–4 Years

🕒 Employment Type: Full-Time

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About the Role

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Creative and result-oriented Digital Marketing Executive to manage and optimize online marketing campaigns across multiple digital platforms. The candidate should have hands-on experience in SEO, Google Ads, and Meta Ads with a good understanding of performance marketing and e-commerce growth strategies.

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Key Responsibilities

Plan, execute, and optimize digital marketing campaigns

Manage campaigns on:

Google Ads

Meta Ads (Facebook & Instagram)

YouTube Ads

Perform on-page and off-page SEO activities

Improve website traffic, rankings, and lead conversions

Conduct keyword research and competitor analysis

Monitor campaign performance metrics such as ROAS, CPC, CTR, and CAC

Create audience targeting and retargeting strategies

Coordinate with the creative team for ad creatives and content

Prepare weekly and monthly campaign performance reports

Support marketplace and e-commerce promotional campaigns

Stay updated with the latest digital marketing trends and platform updates

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Required Skills

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Strong knowledge of:

SEO

Google Ads

Meta Ads Manager

Performance Marketing

Understanding of:

Google Analytics

Search Console

Keyword planning tools

Pixel setup & conversion tracking

Basic understanding of Shopify and e-commerce marketing

Knowledge of social media growth strategies

Strong analytical and communication skills

Ability to work in a fast-paced environment

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Preferred Qualifications

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Bachelor’s degree in Marketing, Business, or related field

Experience in e-commerce or consumer electronics industry preferred

Google Ads or Meta certifications will be an added advantage