Job Title: Director of Performance Marketing

Location: Gurugram

Experience: 10-14 years

About the Company: Is a leading beauty e-commerce company . We are passionate about delivering exceptional beauty products and experiences to our customers.

Job Summary:
We are seeking an experienced and results-oriented Director of Performance Marketing to lead our performance marketing initiatives. This role will be responsible for developing and executing comprehensive strategies across digital channels to drive customer acquisition, revenue growth, and optimize marketing spend. The ideal candidate will have a strong analytical mindset, proven team leadership skills, and a deep understanding of the beauty e-commerce landscape.

Key Responsibilities:

- Develop and implement data-driven performance marketing strategies to achieve key business objectives.
- Lead and manage a team of performance marketing specialists, fostering a culture of high performance and continuous improvement.
- Oversee and manage the overall marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Develop and execute strategic plans for customer acquisition and retention through various paid channels.
- Own and optimize the lead generation funnel from acquisition to conversion.
- Manage and optimize campaigns across Google Ads and Meta Ads platforms, ensuring performance against KPIs.
- Analyze campaign performance, identify trends, and provide actionable insights and recommendations for optimization.
- Collaborate with cross-functional teams (e.g., Creative, Product, Analytics) to ensure integrated marketing efforts.
- Stay abreast of industry trends, emerging platforms, and best practices in performance marketing.

Qualifications:

- Bachelor’s degree in Marketing, Business, or a related field.
- 10-14 years of progressive experience in performance marketing, with a significant focus on e-commerce.
- Proven experience in team leadership and management.
- Demonstrated success in budget management and resource allocation.
- Strong strategic planning and execution capabilities.
- Expertise in managing and optimizing campaigns on Google Ads and Meta Ads.
- Proficiency in analytics tools (e.g., Google Analytics, etc.) and ability to derive actionable insights.
- Excellent analytical, problem-solving, and decision-making skills.
- Strong communication and interpersonal skills.

Desired Outcomes:

- Significant growth in customer acquisition and revenue.
- Optimization of customer acquisition cost (CAC) and return on ad spend (ROAS).
- Successful implementation and scaling of lead generation initiatives.
- Development and empowerment of a high-performing performance marketing team.

To Apply:
www.savannahr.com