Role Summary

The Marketing Executive will own end-to-end 360° marketing execution across channels, covering strategy support, creative coordination, launches, and performance optimisation. This role will also drive 0 to 1 growth initiatives by piloting new channels/ideas, tracking results, and scaling what works. The person will operate with a strong bias toward speed, structured execution, and measurable outcomes, while continuously feeding campaign decisions with market and consumer insights.

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Core Responsibilities

1) Campaign Execution & Management

● Plan and execute 360° campaigns across paid, owned, and earned channels in coordination with the Marketing Head.

● Convert campaign goals into clear briefs for design/content teams and ensure timely delivery of creatives and assets.

● Manage campaign calendars, trackers, and workflow to ensure delivery adherence and zero last-minute gaps.

● Coordinate launches across channels (Meta, Google, marketplaces, CRM/WhatsApp/email, social, influencer, website).

● Monitor performance regularly, identify drop-offs, and run quick optimisations in collaboration with relevant owners.

● Maintain campaign documentation: objectives, messaging, creatives used, learnings, and next-step actions.

2) Market Research & Insight Mining

● Conduct ongoing research on consumer behavior, category trends, competitor moves, and pricing/positioning shifts.

● Convert insights into actionable inputs for messaging, creative direction, channel selection, and offer strategy.

● Build and maintain a simple insight repository (competitor creatives, claims, hooks, promo patterns, whitespace).

● Support new product narratives by aligning consumer pain points with product USPs and marketing angles.

3) New Initiatives (0–1) & Growth Experiments

● Identify new growth levers (channels, collaborations, formats, funnel ideas) and design small pilots to validate them.

● Set clear success metrics for each initiative and ensure tracking is in place before launch.

● Run structured experimentation across new-age opportunities like YouTube, WhatsApp flows, influencer-led funnels, partnerships, or alternate acquisition paths.

● Document learnings and create a repeatable playbook to scale winning initiatives.

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Skills & Requirements

● 0-2 years of experience in marketing execution (D2C/e-commerce preferred).

● Strong project management: planning, coordination, tracking, and deadline ownership.

● Comfort with performance metrics (CTR, CVR, ROAS, CAC) and the ability to derive actionables.

● Ability to write clear briefs and collaborate with creative, performance, and internal teams.

● Strong research skills: structured competitor tracking, trend spotting, insight synthesis.

● Working knowledge of tools: Google Sheets/Excel, Meta/Google dashboards, GA4 basics (preferred).