Role Description

We’re looking for a performance marketer who has hands-on experience scaling app installs and

knows how to drive efficient acquisition across paid channels.

This is a full-time, on-site role based in Gurgaon.

What you’ll do

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Plan, execute, and scale app install campaigns across Meta (Facebook & Instagram), Google

(UAC / App Campaigns) and LinkedIn (for high-intent cohorts)

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Optimize campaigns for installs, CAC, and downstream conversion (KYC, investment)

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Continuously improve funnel metrics: CTR → CPI → activation → conversion

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Run rapid experiments across Creatives (static, video, hooks), Audience targeting & cohorts,

App store & landing page journeys

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Work closely with product to improve app onboarding and conversion flows

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Monitor attribution and performance using tools like AppsFlyer / Firebase / GA

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Identify and unlock new growth opportunities and channels

Qualifications

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2–3 years of hands-on experience in performance marketing with a focus on app installs

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Proven experience running campaigns on Meta, Google App Campaigns, and/or LinkedIn

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Strong understanding of mobile attribution, CPI, CAC, and L TV

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Experience optimizing for post-install events (not just installs)

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Data-driven mindset with strong analytical skills

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Familiarity with tools like AppsFlyer, Firebase, Google Analytics

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Ability to move fast, test aggressively, and iterate based on data

Preferred Background

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Experience in fintech / investment / trading apps

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Understanding of user behavior in financial products (KYC, trust, drop-offs)

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Prior experience in a high-growth startup environment

What success looks like

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Scaled app installs efficiently (low CPI, improving CAC)

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Improved install → KYC → first investment conversion rates

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Built a repeatable, data-driven growth engine

Why this role is exciting

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Direct ownership of growth for a high-potential fintech product

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Work on a category where trust & performance marketing intersect

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Opportunity to build from early traction to scale