Key Roles and Responsibilities:

● Assist in planning, executing, and monitoring paid marketing campaigns across Google, Meta, and LinkedIn.

● Monitor daily campaign performance and identify areas for improvement.

● Support optimization of campaigns based on key metrics such as CPL, CTR, CPC, CAC, conversion rate, and ROAS.

● Assist in audience research, targeting, retargeting, and campaign segmentation.

● Support A/B testing of ad creatives, copies, audiences, and landing pages.

● Work closely with the creative and content teams to develop performance-focused ad creatives and campaigns.

● Track campaign spends, leads, conversions, and overall performance across channels.

● Prepare regular campaign performance reports and dashboards.

● Coordinate with the Sales team to understand lead quality and identify opportunities to improve campaign performance.

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Competencies:

1. Strong analytical and problem-solving skills.

2. Good understanding of digital marketing and paid advertising.

3. Data-driven approach with strong attention to detail.

4. Ability to interpret campaign performance data and derive actionable insights.

5. Strong execution and follow-through.

6. Willingness to learn, experiment, and take ownership.

7. Good communication and collaboration skills.

8. Ability to work in a fast-paced, target-driven environment.

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Who Should Apply:

1. 1-3 years of relevant experience in Performance Marketing/Digital Marketing/ Growth Marketing

2. Prior experience in EdTech is mandatory.

3. Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads is mandatory.

4. Experience working on lead-generation and paid acquisition campaigns.

5. Experience with campaign optimization, audience targeting, retargeting, and A/B testing.

6. Comfortable working with Excel/Google Sheets and campaign reporting dashboards.

7. Google Ads / Meta certifications will be an added advantage.