Sales Manager – Electricals & Power Solutions | Channel Sales (GT, MT, E-commerce) | Delhi NCR | Full Time | Work from Office

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An established Indian electricals and power-solutions brand, with a portfolio of voltage protection, power management and home electrical appliances for residential and commercial customers, is hiring a Sales Manager for Delhi NCR. You will build and grow the dealer and distributor network across General Trade, open Modern Trade and retail-chain accounts, manage Amazon and Flipkart key accounts, and lead a field sales team. This role suits a hands-on channel sales manager from the electricals, inverter/UPS/battery, power electronics or consumer durables industry who already has strong dealer and distributor relationships.

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POSITION SNAPSHOT

• Role: Sales Manager (Channel Sales – GT, MT, E-commerce, Institutional)

• Industry: Electricals, Electronics, Power Solutions, Home Appliances

• Location: Delhi NCR – Work from Office

• Experience: 4 to 8 years in channel sales, including prior managerial experience leading a sales team (mandatory)

• Employment Type: Full Time, Permanent

• Facilities: Company mobile phone, laptop and approved business travel

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KEY RESPONSIBILITIES

• Build, expand and manage the General Trade (GT) dealer and distributor network across Delhi NCR and assigned territories

• Appoint new distributors and dealers, set targets and drive secondary sales and market coverage

• Develop new Modern Trade (MT) partnerships, large format retail and retail-chain accounts

• Manage online key accounts, working with Amazon and Flipkart KAM and category teams on listings, promotions and sell-through

• Handle institutional, tender and government sales opportunities

• Support export business development as new markets open up

• Recruit, lead, train and retain a high-performing field sales team; set targets and review performance

• Plan monthly and quarterly sales, track primary and secondary numbers and report to senior management

• Track competitor pricing, schemes and market trends and feed insights into product and pricing decisions

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REQUIRED SKILLS AND EXPERIENCE

• 4+ years of B2B2C channel sales in electricals, electronics, power solutions or consumer durables

• Proven record of independently developing distribution channels and expanding markets

• Hands-on experience managing and growing a sales team (team handling is mandatory)

• Strong existing network of electrical dealers and distributors in Delhi NCR / North India

• Exposure to Modern Trade accounts and e-commerce marketplaces (Amazon, Flipkart)

• Working knowledge of distributor margins, credit control, schemes and claims

• Graduate in any discipline; MBA in Sales/Marketing preferred

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PREFERRED INDUSTRY EXPERIENCE

• Voltage stabilizers, servo stabilizers, inverters, UPS and batteries

• Power electronics and electrical equipment

• Home appliances, fans, lighting, switchgear and wires & cables

• Solar products distribution

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WHO SHOULD NOT APPLY

• Generic sales profiles from banking, insurance, real estate or service industries

• Candidates without prior sales team management experience

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SOFT SKILLS

• Target-driven with strong ownership of numbers

• Excellent negotiation and relationship-building skills

• Clear communication in Hindi and English

• Willingness to travel across the territory

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TOOLS YOU WILL USE

• MS Excel and sales MIS reports

• CRM / DMS for dealer and distributor tracking

• Amazon Seller Central and Flipkart Seller Hub (working knowledge)

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WHAT WE NEED WITH YOUR APPLICATION

• Product categories you have sold and the GT network you built or handled

• MT and key accounts managed

• Size of the sales team you managed and territories covered

• Key achievements with measurable sales numbers

• Current CTC, expected CTC and notice period

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WHO WE ARE LOOKING FOR

A field-strong Sales Manager from the electricals and power-solutions industry who has already built dealer and distributor networks, led a sales team and delivered measurable growth – and who wants to scale a growing Indian brand across General Trade, Modern Trade and e-commerce.