Job Title: Senior SEO Manager

Job Location: Noida Sector 16

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About the Role:

We are seeking an experienced and strategic Senior SEO Manager to lead our search engine optimization efforts

across on-page, off-page, and technical SEO. The ideal candidate must have mandatory experience in EdTech or

education, with a proven ability to promote courses, push academic websites up search rankings, and drive website

lead generation organically. They will bring 5–7 years of hands-on experience working with Tier-1 or Tier-2

companies, demonstrating a strong track record of driving organic growth, improving keyword rankings, and

increasing ROI through innovative SEO strategies.

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Key Responsibilities:

 Strategy & Planning:

o Develop and execute comprehensive SEO strategies aligned with business goals.

o Conduct competitive analysis and keyword research to identify growth opportunities.

 Technical SEO:

o Collaborate with developers to ensure proper implementation of SEO best practices.

o Perform technical audits and resolve crawl issues, indexing errors, and site performance issues.

 On-Page & Off-Page Optimization:

o Optimize content, meta tags, headings, and internal linking for target keywords.

o Drive link-building strategies and manage outreach campaigns to boost domain authority.

 Content Collaboration:

o Work closely with the content and product teams to align SEO with content strategy and product

launches.

o Provide guidelines to content writers and editors to create SEO-friendly content.

 Analytics & Reporting:

o Monitor SEO KPIs using tools such as Google Analytics, Search Console, Ahrefs, SEMrush, etc.

o Generate monthly reports with actionable insights and ROI measurement.

 Team Leadership (if applicable):

o Mentor junior SEO specialists and collaborate across cross-functional teams.

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Key Requirements:

 5–7 years of SEO experience, preferably in high-growth Tier-1 or Tier-2 companies.

 Mandatory: Prior experience in the EdTech or education industry is required. Candidates must have a

background in promoting courses, improving rankings of academic websites, and driving organic student lead

generation through search.

 Deep understanding ofsearch engine algorithms, ranking factors, and industry trends.

 Proven experience in technical SEO, content optimization, and link-building.

 Hands-on experience with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console).

 Strong analytical and problem-solving skills.

 Excellent communication and stakeholder management skills.

 Website lead generation organically is a key result area — the candidate will be responsible for driving

qualified student enquiries and course-related form submissions through organic search.

 Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (preferred).

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Preferred Qualifications:

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 Experience working with international SEO or multilingual sites.

 Familiarity with HTML, CSS, and JavaScript from an SEO perspective.

 Exposure to e-commerce, SaaS, or content-heavy platforms.

Edtech , elearning experience mandatory